Imboni yezemfashini nezingubo ithathe izinkomba ezithakazelisayo onyakeni odlule. Eminye yale mikhuba yadalwa wubhubhane kanye nokushintsha kwamasiko okungaba nomthelela ohlala njalo eminyakeni ezayo.
Njengomthengisi embonini, ukuhlala wazi ngalezi zindlela kudingekile ngokuphelele. Kulokhu okuthunyelwe, sizokwephula okungu-9 kwezitayela ezihamba phambili zemfashini nezingubo ngaphambi kokuthi singene ekubikezelweni ngo-2021 embonini. Sizosonga izinto ngokuxoxa ngamanye amathiphu angcono kakhulu okuthengisa izingubo ku-Alibaba.com.
Ake sibheke izibalo zemboni esheshayo ukuze siqale.
Okuqukethwe
- Imboni yezemfashini shazi
- Amathrendi angu-9 aphezulu embonini yemfashini nezingubo
- Izibikezelo zemboni yemfashini nezingubo zango-2021
- Amathiphu okuthengisa izingubo ku-alibaba.com
- Imicabango yokugcina
Imboni yezemfashini ngokubuka nje
Ngaphambi kokuthi singene kokuthrendayo okuphezulu embonini yemfashini nezingubo, ake sibheke ngokushesha isifinyezo somkhakha ezingeni lomhlaba jikelele.
- Imboni yemfashini esheshayo emhlabeni wonke isezingeni lokuthi ibize ama-USD ayizigidi eziyizinkulungwane ezingama-44 ngonyaka ka-2028.
- Ukuthenga nge-inthanethi embonini yemfashini kulindeleke ukuthi kufinyelele ku-27% ngonyaka ka-2023 njengoba abathengi abaningi bethenga izingubo ku-inthanethi.
- I-United States ihamba phambili emasheya ezimakethe zomhlaba wonke, ngemakethe enenani lama-USD ayizigidi ezingama-349,555. I-China ingeyesibili eseduze ku-326,736 million USD.
- U-50% wabathengi be-B2B baphendukela ku-inthanethi uma befuna imikhiqizo yemfashini nezingubo.
Umbiko Wemboni wango-2021
Imboni Yemfashini Nezingubo
Bheka umbiko wethu wakamuva womkhakha wemfashini okwethulela imininingwane yakamuva yomkhakha, imikhiqizo ethrendayo, namathiphu okuthengisa ku-Alibaba.com
Amathrendi angu-9 aphezulu embonini yemfashini nezingubo
Njengoba sishilo, imboni yezemfashini nezingubo zomhlaba wonke ibone izinguquko ezinkulu onyakeni odlule. Ake sibheke amathrendi angu-9 aphezulu kulo mkhakha.
1. I-eCommerce iyaqhubeka nokukhula
Ukuthenga nge-inthanethi bekudumile phakathi kwabathengi iminyaka embalwa, kepha ngokuvalwa okuhlobene ne-COVID, izitolo zaphoqeleka ukuthi zivale izinyanga eziningi. Ngeshwa, ukuvalwa kwesikhashana okuningi kwaba unomphela njengoba lezi zitolo azikwazanga ukuthola ukulahlekelwa futhi zibuyele emuva.
Ngenhlanhla, i-eCommerce yayisivele isiyinto ejwayelekile ngaphambi kwalolu bhubhane, ngakho-ke amanye amabhizinisi akwazi ukusinda ngokuguqukela ku-eCommerce cishe kuphela. Njengamanje, azikho izinzuzo eziningi zokuthi amabhizinisi abuyele emuva ekuthengiseni ngaphambili kwezitolo zezitini nodaka, ngakho-ke kungenzeka ukuthi i-eCommerce izoqhubeka nokukhula.
2. Izingubo azinabulili
Umqondo wobulili kanye “nezimiso” ezizungezile lezi zakhiwo ziyathuthuka. Sekungamakhulu eminyaka umphakathi ubeka amadoda nabesifazane emabhokisini amabili ahlukene. Kodwa-ke, amasiko amaningi ayafiphalisa imigqa futhi abantu sebeqala ukugqoka izingubo abazizwa bekhululekile kuzo kunalezo ezimiselwe bona ngokusekelwe ebulilini babo.
Lokhu sekuqubule ukwakhiwa kwezimpahla zokugqoka ezingenabo ubulili. Kuleli qophelo, kunezinhlobo ezimbalwa kuphela ezingenabulili ngokuphelele, kodwa imikhiqizo eminingi ihlanganisa imigqa ethi "Izisekelo" ze-unisex. Eminye yemikhiqizo edume kakhulu engenabulili ihlanganisa Ubumpumputhe, I-DNA eyodwa, ne-Muttonhead.
Kunjalo, iningi lemboni yezemfashini lihlukene ngokuthi “abesilisa,” “abesifazane,” “abafana” kanye “namantombazane,” kodwa izinketho ezihlanganisa ubulili obuhlukile zinikeza abantu ukuba bagweme lawo malebula uma bethanda.
3. Ukwenyuka kokuthengiswa kwezimpahla zokugqoka ezintofontofo
I-COVID-19 isishintshe indlela abantu abaningi abaphila ngayo. Njengoba abantu abadala abaningi beshintshela emisebenzini ekude, izingane zishintshela ekufundeni kude, nezindawo eziningi zomphakathi zivaliwe, abantu bebechitha isikhathi esiningi besekhaya. Njengoba abantu bevaleleke emakhaya, kunyuke kakhulu izinga lokudayiswa kwezokusubatha1 kanye nezimpahla zokuphumula.
NgoMashi ka-2020, kube nokunyuka okungu-143%.2 ekuthengisweni kwamaphijama okuhambisana nokwehla ngo-13% ekuthengisweni kobhodisi. Abantu baqala ukubeka phambili ukunethezeka zisuka nje.
Ngekota yokugcina ka-2020, abathengisi bemfashini abaningi baqala ukubona ukuthi ukunethezeka sekuyisihluthulelo. Bahlela imikhankaso yabo ukuze bagcizelele izinto ezinethezekile ezitholakalayo.
Njengoba amabhizinisi amaningi eqhubeka nokuvumela abantu ukuthi basebenze besekhaya, kungenzeka ukuthi lo mkhuba ungase ube khona isikhashana.
4. Ukuziphatha kokuthenga okunesimilo nokusimeme
Eminyakeni yamuva, abantu abaningi emphakathini baye baletha ukunakekela ezindabeni zomphakathi ezihlobene nemboni yezemfashini, ikakhulukazi uma kuziwa emfashinini esheshayo.
Okokuqala, imfucuza yendwangu3 iphezulu kakhulu ngenxa yemikhuba yabathengi yokuchitha. Abantu bathenga izingubo ezingaphezu kwalezo abazidingayo, futhi izigidigidi zamathani ziphelela kudoti minyaka yonke. Ukuze kuliwe nalo monakalo, abanye abantu bancike ezinkampanini ezikhiqiza imikhiqizo yekhwalithi ephezulu ehloselwe ukuhlala isikhathi eside noma lezo ezisebenzisa izinto ezigaywe kabusha ukuze bakhe izingubo zabo.
Olunye udaba lokuziphatha oluvame ukuvela ukusetshenziswa kwama-sweatshops. Umbono wokuthi abasebenzi basemafemini bakhokhelwe amasenti ukuze basebenze ngaphansi kwezimo ezimbi kakhulu awehli kahle kwabaningi. Njengoba silethwa ukuqwashisa okwengeziwe kulezi zinkinga, abathengi abaningi bakhetha izinhlobo ezisebenzisa izinqubo zokuhweba ezinobulungiswa4.
Njengoba abantu beqhubeka nokushintsha indlela yokuphila bebheke ekusimameni nokunye okunjalo, lezi zindlela zingase ziqhubeke iminyaka ezayo.
5. Ukukhula kwe-“ReCommerce”
Ngonyaka odlule, i-“ReCommerce” idume kakhulu. Lokhu kubhekisela ekuthengeni izingubo ezisetshenzisiwe esitolo esithengisa izinto ezithengiswayo, isitolo sezimpahla, noma ngokuqondile kumdayisi ku-inthanethi. Abathengi ezimakethe zabathengi ezifana ne-LetGo, i-DePop, i-OfferUp, nezimakethe ze-Facebook ngokuqinisekile ziwusize umkhuba we-“ReCommerce”.
Ingxenye yalo mkhuba ihlobene nokuguqukela ekuthengeni okuvumelana nemvelo kanye nokunciphisa imfucuza, kodwa "ukulungisa kabusha" kanye nokuphinda kusetshenziswe izingcezu zakudala nakho kuye kwanda. I-Upcycling ilapho umuntu othile ethatha indatshana yezingubo futhi ayilungise kabusha ukuze ifane nesitayela sakhe. Ngezinye izikhathi, lokhu kuhilela ukufa, ukusika, nokuthunga izingubo ukuze wenze into entsha.
Okunye okukhangayo okukhulu kwe-ReCommerce kubathengi ukuthi bangathola izingubo ezisetshenziswa kahle ngengxenyana yentengo yokudayisa.
6. Imfashini enensayo ithatha izintambo
Abantu sebeqalile ukuyibukela phansi imfashini esheshayo ngenxa yezimiso zayo zokuziphatha maqondana nokusimama kanye namalungelo abantu. Ngokwemvelo, imfashini enensayo isiba enye indlela ethandwayo, futhi amabhrendi anegunya embonini yezemfashini akhuphuka ngoshintsho.
Ingxenye yalokhu ihilela imfashini "engenasizini". Abadlali abakhulu esikhaleni semfashini benze iphuzu lokugqashula ekukhishweni okuvamile kwesizini kwezitayela ezintsha njengoba leyo ndlela ngokwemvelo iholele emfashinini esheshayo.
Kube khona ukukhishwa ngamabomu kwezitayela ebezisetshenziswa ngokwesiko kwezinye izinkathi zonyaka. Isibonelo, ukuphrinta kwezimbali nama-pastels kuvame ukuhlotshaniswa nemigqa yemfashini yasentwasahlobo, kodwa ezinye izinhlobo zifake lezi zithombe ekukhishweni kwazo kokuwa.
Umgomo wokudala amafeshini angenasizini nokuphikisana namathrendi esizini ukunxusa abathengi nabanye abaklami ukuthi bavumele izingcezu ukuthi zihlale ezisesitayeleni isikhathi esingaphezu kwezinyanga ezimbalwa. Lokhu kuvumela amabhrendi ukuthi enze izingcezu zekhwalithi ephezulu ezinamathegi amanani aphezulu ahloselwe ukuhlala amasizini amaningi.
Kuzojabulisa ukubona ukuthi lo mkhuba udlala kanjani ngokuya phambili ngoba izinhlobo eziningi zemfashini azikayisebenzisi le mikhuba. Kodwa-ke, njengoba abaholi bemboni sebethathe isinyathelo, amabhizinisi amaningi angase alandele ukuhola.
7. Ukuthenga ku-inthanethi kuyashintsha
Ukuthenga nge-inthanethi sekudume kakhulu eminyakeni yamuva, nokho, abathengi abaningi bayangabaza ukuthenga izingubo ku-inthanethi ngoba bafuna ukubona ukuthi into ibafanela kanjani. Onyakeni odlule, sibone ukuvela kobuchwepheshe obuxazulula le nkinga.
Abathengisi be-eCommerce bathuthukisa ulwazi lokuthenga ku-inthanethi ngosizo lwento engekho ngokoqobo kanye nobuchwepheshe bangempela obungathandwa kwabathelisi esikubona. Bobabili lobu buchwepheshe bunikeza abathengi ikhono lokusebenzisa igumbi elifanelekile ukuze babone ukuthi into izobukeka kanjani empilweni yangempela.
Kunezinhlelo zokusebenza ezimbalwa ezisekela lolu hlobo lokubonisa. Lobu buchwepheshe busapheleliswa, ngakho-ke kungenzeka ukuthi abathengisi abaningi bazobusebenzisa ezitolo zabo ze-inthanethi eminyakeni ezayo.
8. Ukudidiyela kuyanqoba
Iminyaka eminingi, abesifazane abanobukhulu obungeziwe bebenenkinga yokuthola ukuhlukahluka kwezingubo ezifanelana nezinhlobo zemizimba yabo. Imikhiqizo eminingi yabashaya indiva laba besifazane futhi yehluleka ukudala izitayela ezilingana nabantu abangagqoki okujwayelekile okuncane, okuphakathi, okukhulu noma okungaphezulu kakhulu.
Ukuphila kahle komzimba kuwumkhuba okhulayo owazisa imizimba yazo zonke izinhlobo nosayizi. Lokhu kuholele ekuhlanganisweni okwengeziwe kwemfashini mayelana nosayizi nezitayela ezitholakalayo.
Njengokwezifundo ezenziwe ngu I-Alibaba.com, imakethe yezimpahla zokugqoka ezisezingeni eliphezulu kulindeleke ukuthi ibe nenani lama-USD ayizigidi eziyizinkulungwane ezingama-46.6 ekupheleni kwalo nyaka okuyinani eliphindwe kabili kunalokho ebiqanjwe ngalo eminyakeni emithathu nje edlule. Lokhu kusho ukuthi abesifazane abanosayizi omkhulu banezinketho eziningi zokugqoka kunangaphambili.
Ukubandakanywa akugcini lapha. Amabhrendi afana ne-SKIMS adala izingcezu "ezinqunu" kanye "nokungathathi hlangothi" ezisebenza ngaphezu kwabantu abanesikhumba esimhlophe.
Amanye amabhrendi adala imigqa yezingubo ehlanganisayo ehlanganisa izimo zezokwelapha ezidinga i-hardware engapheli, njengama-catheter namaphampu e-insulin.
Ngaphezu kokwenza izitayela ezisebenzela izinhlobo eziningi zabantu, imboni yezemfashini yengeza ukumelwa okwengeziwe emikhankasweni yabo. Imikhiqizo eminingi ethuthukayo iqasha amamodeli ezinhlanga ezahlukene ezinezinhlobo ezahlukene zemizimba ukuze abathengi abaningi bakwazi ukubona abantu abafana nabo kumamagazini, kumabhodi ezikhangiso, nakwezinye izikhangiso.
9. Izinhlelo zokukhokha ziyatholakala
Abathengisi abaningi banikeza abathengi amandla okukhokha ngemuva kokuthenga. Isibonelo, umthengi angafaka i-oda lika-$400 futhi akhokhe kuphela u-$100 ngesikhathi sokuthenga bese ekhokha ibhalansi esele ngezinkokhelo ezilinganayo phakathi nezinyanga ezintathu ezizayo.
Le ndlela ethi “Buy Now, Pay Later” (BNPL) ivumela abathengi ukuthi basebenzise imali abangenayo ngempela. Lokhu kuqale phakathi kwemikhiqizo yemfashini esezingeni eliphansi, futhi ingena ngokunyenya kumklami nendawo yokunethezeka.
Lokhu kuseyinto entsha kangangoba luncane ulwazi lokuthi lokhu kuzothinta kanjani imboni ngokuhamba kwesikhathi.
Izibikezelo zemboni yemfashini nezingubo zango-2021
Kunzima kakhulu ukubikezela ukuthi imboni yezemfashini nezingubo izobukeka kanjani ngo-2021 njengoba sisephakathi nobhubhane. Kusekuningi ukungaqiniseki futhi abantu abaningi abakaphili ngendlela abebejwayele ukwenza ngayo, ngakho-ke kunzima ukusho ukuthi ukuziphatha kwabathengi kuzobuyela nini noma nini endleleni okwakuyiyo ngaphambili.5.
Kodwa-ke, kunethuba elihle lokuthi amathrendi ahlobene nobuchwepheshe obusha nobuthuthukisiwe kanye nokuqaphela umphakathi kuzoqhubeka isikhashana. Ubuchwepheshe cishe buzoqhubeka buthuthuka, futhi abantu bazokwazisa kakhulu ukwazi komphakathi njengoba beqaphela futhi befundiswa ngezinkinga zomhlaba eziyinkimbinkimbi.
Amathiphu okuthengisa izingubo ku-Alibaba.com
I-Alibaba.com isiza ukuthengiselana phakathi kwabathengi nabathengisi abaningi embonini yezemfashini. Uma uhlela ukuthengisa izingubo ku-Alibaba.com, kunezinto ezimbalwa ongazenza ukuze ukhulise ukuchayeka emikhiqizweni yakho futhi wenze ukuthengisa okwengeziwe.
Ake sibheke amathiphu ambalwa aphezulu okuthengisa endaweni yethu.
1. Naka izitayela
Imboni yezemfashini ihlezi ishintsha futhi ithuthuka, kodwa ezinye zezitayela esizibone onyakeni odlule zingase zibeke ithoni eminyakeni ezayo.
Ukubandakanywa kanye nokuthandwayo kwemfashini esimeme, isibonelo, amathrendi amabili ngokuvamile akhanyisa ukukhanya okuhle kumkhiqizo. Awukwazi ukungahambi kahle ngokufaka imikhuba ethile ekhathalela umphakathi ebhizinisini lakho.
Ukwengeza, ukufakwa kwento engekho ngokoqobo kanye neqiniso elingathandwa kwabathelisi esikubona kungakusiza ukuthi uhlale unolwazi ngejubane namanye amabhizinisi embonini.
Akudingekile ukuthi uguqule yonke inhloso yakho noma uguqule ukusebenza kwakho ukuze kuhambisane kahle namathrendi, kodwa ukuhambisana nokusha embonini kungakunikeza unyawo emncintiswaneni wakho odebeselela ukwenza kanjalo.
2. Sebenzisa izithombe ezichwepheshile
Enye yezindlela ezinhle kakhulu zokwenza ukufakwa ohlwini kwezingubo zakho kugqame kwezinye iwukusebenzisa izithombe ezichwepheshile. Thatha isikhathi sokuthwebula izingubo zakho kumamodeli ahlukene nasema-engeli ahlukene.
Lokhu kubukeka kukhanga kakhulu kunezingubo ezibekwe esiteji ku-mannequin noma ezifakwe esithombeni semodeli.
Uma uthatha izithombe eziseduze zemithungo nendwangu ngama-engeli ahlukene, lokho kunikeza abasebenzisi umbono ongcono wokuthi izingubo zizobukeka kanjani empilweni yangempela.
3. Lungiselela imikhiqizo nezincazelo
I-Alibaba.com iyindawo yemakethe esebenzisa injini yokusesha ukusiza abathengi bathole izinto abazifunayo. Lokho kusho ukuthi ungakwazi ukuthuthukisa imikhiqizo yakho nezincazelo ngamagama angukhiye afunwa yizithameli zakho.
4. Nikeza ngokwezifiso
Abathengi abaningi babheka izingcezu ezenziwe ngokwezifiso, kungakhathaliseki ukuthi kufika ekukhetheni imibala noma ukungeza ama-logo. Zimisele ukwamukela uma unezinsiza zokwenza lokho. Bonisa kuphrofayela yakho kanye namakhasi okufakwa kuhlu kwemikhiqizo oyinikezayo amasevisi OEM noma abe ODM amakhono.
5. Thumela amasampula
Njengoba kunezinhlobonhlobo zezimfanelo zezingubo ezitholakalayo (futhi ezifiswayo) embonini yezemfashini, amakhasimende akho cishe azowazisa amasampula ukuze aqiniseke ukuthi athenga akufunayo. Ngaleyo ndlela bangakwazi ukuzizwela indwangu ngokwabo futhi babone izihloko ngokoqobo.
Abathengisi abaningi bayasebenzisa inani elincane le-oda ukuvimbela abathengi ukuthi bazame ukuthenga izimpahla zokugqoka ngenani eliphelele. Ungathola lokhu ngokuthumela amasampula ngentengo yokudayisa.
6. Hlela kusengaphambili
Lungiselela ukungena ekuthengisweni kwezimpahla zesizini kusenesikhathi. Uma uthengisela amabhizinisi amajazi amajazi asendaweni lapho isimo sezulu sasebusika siqala khona ngo-December, qiniseka ukuthi abathengi bakho banaso isitoko ngoSepthemba noma ngo-Okthoba.
Ngisho noma abathengi bethambekele emfashinini “engenasizini,” sisekhona isidingo salezi zimpahla zokugqoka njengoba isimo sezulu sishintsha unyaka wonke.
Isikhathi sokuthumela: Mar-26-2021